It isn’t enough to simply create a product that looks good - it must also function well. User experience (UX) and user interface (UI): Creativity is only half of what digital media consists of.Students gain skills in marketing, branding, and the visual representation of information to convey their point through media. Communication: The purpose of visual products is often to communicate a core message to end users.Knowledge of areas such as art history and the psychology of design is essential. Whether the product is part of a new animation or a company’s brand, it should take into consideration aesthetic appeal and art theory. As a result, a typical digital media curriculum will allow students to gain a strong foundation in the following skill sets: When it comes to what digital media is for those pursuing a degree in the field, it’s about learning how to create products that are both functional and visually appealing.
Skills That Digital Media Graduates Learn This provides an avenue through which nonprofits, corporations, and government organizations can reach their target audience and open the door to more candid and frequent conversations. According to 2019 data from Pew Research Center, 90% of Americans use the internet, 28% of adults are nearly constantly online, and 96% of Americans own some type of cellphone. A report by the World Economic Forum indicates the many benefits of digital media, including the facilitation of social interaction and civic participation, more efficient and flexible work environments, and ongoing education.ĭigital media has become integral to day-to-day business operations. With a wide array of applications, digital media is only becoming more relevant. Because this broad field allows for many areas of specialization, digital media professionals often focus on a single area of expertise.
The Digital Media Association refers to digital and streaming as “the future of media content,” but exactly what is digital media? Digital media represents the union of artistic talent, creativity, and technical skill to design everything from video game animations to company websites. Individuals interested in pursuing a career in this growing and relevant field should consider earning a bachelor’s degree in digital media. This field, which encompasses communication through visual and virtual means, is applicable in many industries and speaks to a growing need for new ways to exchange ideas and information through compelling media. As the worlds of business, communication, and entertainment continue to embrace virtual mediums, digital media is more relevant than ever.
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